With over 3 billion people now using social media, Social media is a unique opportunity to talk to your existing and prospective customers and engage with those who will shout about your brand. It’s now an essential factor in ranking well in search.
Directly interacting with your potential customers whilst also reaching new ones, developing brand awareness and driving more traffic to your website with engaging posts – used correctly, social media provides proven results.
We research your digital footprint on social media and that of your competitors to assess the campaign’s scope and scale to achieve the desired results. We review your current strategy, check your social insights and the quality of content.
The Social Media strategy is devised based on the business goals and objectives, buyer personas, KPIs (measurements of success) and brand requirements.
Alongside your SEO strategy, diary of events, seasonal and brand requirements, we develop a content calendar that ensures we know what to post and when on your social channels. This also helps us to prepare content in advance (where possible) for your scheduled posts.
Campaigns can either be fully or partially managed and often have a paid advertising aspect. We’ll strive to increase your audience, engagement and reach to deliver inbound leads or sales whilst growing your brand awareness.
Campaign metrics are measured daily and evaluated for effectiveness. Campaigns are tweaked when necessary to ensure overall objectives are being met.
Every month we provide a comprehensive report on the campaign, highlighting where things are going well and where they can be improved. This ensures total transparency in reporting, and our clients are always fully aware of their social media effectiveness.
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